Advertising and promotion notes - LO3 Task 4

Adverising and Promotion: Marketing the film to create maximum awareness to a specific target audience.
- Billboards/poster - Mass Audience
- TV - Mass Audience
- Radio
- Merchandise
- YouTube/ websie banners
- Synergy 
- Events
- Social Media
- Sponsership
- Interviews
- Magazines and Newspapers.

Technological Convegence:
David Gauntlett (2002)- The rise of web 2.0.
("The change in the internet being static, one way form of communication to a two way interactive medium") - static/one-way, only consume. interactive/two-way, prosumer (producer- consumer).
A prosumer can rate the movie, share information about movies and comment about the movies.